The Wedding Shop
Branding, Landing Page Design, and Social
2022 is gearing up to be the largest wedding season in decades. Envelopes.com wanted to utilize this phenomenon and ensure they had a space in the invitation suite market. By closely examining current trends and competitors' sites I was able to rebrand and develop a new Wedding Shop landing page for Envelopes.com. The strategy was to play on our strengths, our variety of custom printing options, and our vast array of paper colors. I also wanted to create a page that would feel modern, clean, and easy to use. Imagery is used throughout to showcase the options the customers have to choose from. I designed the site mobile-first, as the current mobile experience is lacking and plenty of users don’t convert on the mobile site. Along with the site I was tasked with creating an email campaign, social media campaign, paid social ads, homepage banners.
Tools Utilized: Photoshop & Illustrator
Branding
Desktop Webpage Design
Updated banner, page navigation and Shop by Size section. Created a more timeline oriented, informative, and visual experience to the Shop by Size section.
Updated the Shop by Color section to be more visual to aid in selling more of our colorful envelopes while also showcasing popular colors. Images were created in Photoshop. Created new product images for all product sections.
Created a more striking Custom Printing section to help break up the page and showcase our custom printing options. I collaborated with a coworker on setting up and photographing the image used in the background. Custom printing was added in post.
Mobile Webpage Design
Homepage Banners
Organic Social
Paid Social
